Trademark2019-02-06T15:33:34-04:00

TRADEMARK

The first step to making your mark? Establishing your Trademark.

The most beloved companies in the world have one important thing in common: a recognizable brand. 

From the partially eaten apple and the twin-tailed mermaid to the kookily named search engine you likely use every day, a trademark helps people identify and distinguish your goods from those of others. Establishing your trademark also means you can keep others from using a mark that could be mistaken for yours.

Bottom line: If you want to turn your business, service or product into a recognizable, inimitable brand that attracts loyal customers, investors, and/or interested buyers, trademarks should play an essential role in both your business strategy and your intellectual property protection strategy.

For a lot of solo inventors, tech startups, and companies, registering a trademark is a wise first step while waiting for the lengthy patent process to be completed.

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TRADEMARKS, DECODED

What’s a trademark?2018-12-14T17:10:09-04:00

A symbol, word, phrase, or design that identifies and distinguishes the source of goods or services from those of others. Think Uber vs. Lyft. Netflix vs. Hulu, and so on.

What can I trademark?2018-12-14T17:09:46-04:00
  • Your business name
  • Your product or software name
  • Your logo, label, or packaging
  • A symbol or design
  • A sound (think brand-specific ringtones or that infamous TV network “chime”)
What are the benefits of registering a trademark?2019-01-15T10:26:27-04:00

Much like a copyright, your “mark” is automatically trademarked the moment you use it for commerce purposes. The catch is, it can only be legally enforced in the state(s) in which it is used in commerce. To extend your trademark to all 50 states and territories, you need to go through the federal registration process.

Aside from helping you build brand awareness and market your goods or services consistently, trademarks are an extremely valuable asset. If you plan to expand into other industries (aka from technology to entertainment or technology to apparel), a trademark helps you attach value to anything you launch. It can also help attract investors or corporations who may want to acquire your business.

Also …

  • You can prevent others from using a confusingly similar mark
  • It is relatively inexpensive to federally register a mark
  • There’s no “end date” on a federally registered mark
Why do you need an attorney to help you with a trademark?2019-01-15T10:26:37-04:00

It’s not hard to go through the motions of filing a trademark registration application, and you don’t legally need an attorney. However, it is tedious, complex, and full of legal jargon.

My job as an IP attorney is to read the fine print (so you don’t have to), translate it into simple words, and help you understand any state and/or federal laws that could affect your trademark.

More important, if getting a trademark is just one element of your IP protection strategy and you need expert legal counsel to help you create a holistic strategy, I can help you take a bird’s eye view of your business and recommend a strategic plan to keep your most valuable assets protected.

International IP Protection

If you need to take your IP business plan or strategy international, I’ll collaborate with foreign firms to make sure your patents, copyrights, trademarks, and domain names are legally protected anywhere and everywhere.

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